Toyota Home's Full-Scale Entry into the Rental Housing Market: Strengthening Supply System Based in Kasugai Office, Creating Future Homes

In recent years, the demand for rental housing, particularly two-story and three-story apartment buildings, has been increasing in the housing market. In response to this trend, Toyota Home has begun production of structural components for rental housing, based at its Kasugai plant. According to Chubu Keizai Shimbun, Toyota Home plans to expand the number of rental housing units ordered to 400 units in fiscal year 2031, more than three times the 2024 fiscal year performance.

The Rise in Demand and Toyota Home's Strategy

Demand for rental housing is steadily increasing, driven by factors such as a declining birthrate and aging population, and diversifying lifestyles. In particular, land shortages and high housing prices in urban areas are increasing the focus on apartment buildings. Toyota Home aims to expand its market share by accurately capturing these market trends and strengthening its supply system.

One of the products driving Toyota Home's rental housing business is "T Maison Synse," a three-story apartment building. This product, which boasts high design and functionality, has received high praise from tenants and is experiencing strong order growth.

Kasugai Plant: Role as a Production Base

The Kasugai plant plays a crucial role in strengthening Toyota Home's production system. While previously used as a production base for detached houses, the start of production of structural components for rental housing is expected to further expand the business.

Toyota Home aims to improve customer satisfaction by leveraging its strengths as a manufacturer to efficiently supply high-quality housing. The Kasugai plant is also expected to contribute to the regional economy, creating employment and having a ripple effect on related industries.

Toyota Home's Future: Diversified Business Development and New Value Creation

Toyota Home is leveraging the technological capabilities and know-how it has cultivated in the detached housing business to pursue diversified business development, not only in the rental housing sector. According to information on the Toyota Home new graduate recruitment site, in recent years the company has also focused on BtoB business, undertaking the construction and operation of dormitories and company housing, and large-scale building redevelopment projects, leveraging the scale merits of the Toyota Group.

The Real Estate Solutions Division promotes CRE (Corporate Real Estate) business for corporations. It offers solutions tailored to corporate needs, including proposals for the redevelopment of aging company housing and schemes where Toyota Home owns and leases to companies long-term.

Furthermore, the company is also working on large-scale office building redevelopment projects, and is developing plans for mixed-use buildings that also incorporate commercial facilities. These new businesses are important elements in shaping Toyota Home's future and are expected to drive further growth.

Employee Voices: Challenges and Growth

The Toyota Home new graduate recruitment site introduces the company culture and career paths through employee voices. Interviews with Nayuka Tsuruta and Takuya Ikemura, employees in the Real Estate Solutions Division, reveal an environment where employees can constantly take on new challenges and continue to grow.

Ms. Tsuruta is involved in an unprecedented large-scale mixed-use building development project, pursuing "what a house builder can do, and what Toyota Home can do." Mr. Ikemura is promoting the CRE business, a BtoB business, striving to make it one of Toyota Home's "mainstays".

Toyota Home's Vision: Creating Better Homes and Society Together with Customers

Toyota Home aims not only to meet customer needs but also to contribute to solving social issues. Through providing high-quality housing, contributing to the regional economy, and creating new businesses, Toyota Home strives to realize a better home and society.

Summary

With its full-scale entry into the rental housing business, based at the Kasugai plant, Toyota Home aims for further growth. Through diversified business development and the creation of new value, Toyota Home is expected to embody its corporate philosophy of creating better homes and society together with its customers.