The fresh orange juice vending machine 'IJOOZ' is gaining popularity in Japan. IJOOZ is a vending machine made by a Singaporean IoT technology company, and since its arrival in Japan in April 2023, it has been spreading rapidly, with 454 machines (as of June 4th) installed across Japan in just one year and two months. In particular, since April of this year, a new machine has been installed on average every day, and in the Kansai region, vending machines installed at places like Kuzha Mall are achieving high popularity, selling up to 460 cups a day.

What is the secret to IJOOZ's popularity? The biggest reason is that it can secure a stable supply of oranges even during an orange shortage. Currently, the world is experiencing a decrease in orange production and rising prices, leading some major beverage companies to halt orange juice production or raise prices. However, IJOOZ has secured contract farms in the United States and Australia, and through farms in both the Northern and Southern Hemispheres, it is maintaining a stable supply of oranges. Also, based on its know-how accumulated in Singapore, it has signed contracts with multiple local farms to secure a stable supply of pesticide-free oranges.

IJOOZ uses 3 to 4 oranges to sell a cup for 350 yen, and the secret to maintaining this low price lies in IJOOZ's IT technology. Since IJOOZ was originally an IT company that developed inventory management systems, it is managing the sales status of vending machines, orange usage, and inventory of consumables such as cups and straws in real-time. This allows for the supply of necessary items at the right time and reduces labor costs.

IJOOZ is more than just selling orange juice. IJOOZ showcases the process of squeezing fresh juice directly, offering freshness and fun to customers. Also, in Singapore, orange peels are recycled as livestock feed or cosmetic ingredients, contributing to environmental protection.

IJOOZ plans to continue expanding its business within Japan and is planning to enter theme parks and amusement parks to provide more people with fresh and delicious orange juice. IJOOZ aims to achieve a penetration rate similar to that of regular juice vending machines, aiming for 20,000 units in Japan in the future.