This is an AI translated post.
Google's Messaging Integration Strategy - Breaking Down the Barriers with iMessage
- Writing language: Korean
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Base country: Japan
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- Information Technology
0000-00-00 00:00:00
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Summarized by durumis AI
- Google has announced the global launch of Google Messages, signaling a restructuring of the messenger market by competing with iOS's iMessage.
- Google Messages is based on the RCS standard and is scheduled to be pre-installed on Android phones in Korea through KDDI.
- Google Messages plans to enhance user experience by leveraging AI-powered features such as photo emoji generation, message writing assistance, and spam blocking.
Google announced at its Google I/O 2023 developer event that it will be rolling out 'Google Messages' globally. This announcement is expected to reshape the messenger market by creating a competitive landscape with Apple's 'iMessage' on iOS.
'Google Messages' is a service that supports the RCS (Rich Communication Services) standard. RCS is a more advanced form of text messaging that has generated high expectations, but its lack of global standardization has resulted in countries and carriers offering their own unique services. Google has been working with major telecommunications companies worldwide to expand the RCS ecosystem.
Yan Jendryovych, Director of Android and Business Communications at Google, explained, "Five years ago, there were many versions of RCS that were not interoperable across countries, but now group chats are possible with the same protocol anywhere in the world."
With the upcoming release of Google Messages on Android phones by KDDI, Google Messages is expected to become widely available in Korea. Users are likely to have the option of using it alongside the existing +Messages service.
One of the distinctive features of Google Messages is its 'Photo Picker' function. This feature allows AI to recognize objects within photos and create unique emoticons. Google also plans to continuously provide new stickers in collaboration with external partners.
Google has no plans to create a sticker store like LINE, but they will consider adding related features if the number of Korean users increases. Google also plans to strengthen AI usage in messaging, focusing on user protection by blocking spam messages.
Google's AI assistant 'Gemini' will also be used to provide sentence examples when writing messages with the 'Magic Compose' feature. Gemini can also create witty captions for photos sent by the other party.
Apple has announced that it will support RCS in iMessage in 2024, suggesting that the boundaries between Android and iOS in the messenger market will be broken down. This means that Google Messages users worldwide can expect seamless messaging with iOS device users in the future.
Google plans to expand its global presence with Google Messages, working with telecommunication companies worldwide to gain a foothold in the messenger market.
