Japan Mobility Show 2024: A Festival of Mobility Weaving Together Business Co-creation and Future Experiences, an Annual Challenge

In the autumn of 2023, the "JAPAN MOBILITY SHOW", reborn from the Tokyo Motor Show, garnered significant attention. From October 15th to 18th, 2024, the "Japan Mobility Show BizWeek 2024" will be held at Makuhari Messe in Chiba. This year marks a new step, transforming the event from a simple exhibition into one offering business co-creation and future experiences.

An Annual Challenge: From the Transformation of the Tokyo Motor Show to the Future

Shifting from its previous biennial schedule, the Japan Automobile Manufacturers Association (JAMA), the organizer, has made the bold decision to hold the show annually. The Tokyo Motor Show, boasting a history of approximately 70 years as Japan's leading automotive exhibition, had recently faced challenges such as declining visitor numbers and drastic changes in the automotive industry environment.

Akio Toyoda, who served as the JAMA chairman at the time, spearheaded this transformation. He promoted the evolution into a "co-creation platform-type event" aimed at contributing to the overall mobility society and creating new value. As a result, visitor numbers rebounded to over one million, and the show regained new momentum.

In 2023, the Tokyo Motor Show was renamed the "JAPAN MOBILITY SHOW", transforming into a platform showcasing the future of mobility society. Now, JAMA embarks on a new challenge of holding it annually. This reflects a strong determination to keep pace with the rapid evolution of the mobility industry and consistently disseminate the latest technologies and ideas.

A Platform for Business Co-creation: Fostering New Partnerships and Innovation

"Japan Mobility Show BizWeek 2024" is a business-focused event that will promote co-creation between mobility-related companies and startups. Exhibiting companies will not only showcase their technologies and services but also have the opportunity to build new partnerships and generate innovation.

For example, Mitsubishi Motors plans to introduce five businesses aimed at realizing a carbon-neutral society. These include the "EVNION" online platform for EV-related services, the "NOYAMA" outdoor integrated service, smart charging services, self-powered streetlights utilizing used batteries, and EV behavior analysis reports. Through these exhibits, Mitsubishi Motors aims to collaborate with other companies and build new business models.

Furthermore, this event provides a valuable opportunity for startups to collaborate with large corporations and secure funding. The "Startup Future Factory" allows startups to showcase their technologies and ideas, facilitating business matching with large companies and presentations to investors.

Future Experiences: Experiencing the Future City Transformed by Mobility

"Tokyo Future Tour" is one of the highlights of the Japan Mobility Show. Visitors can experience a simulated future life with advanced mobility in a space recreating the cityscape of future Tokyo.

For instance, the "LIFE & MOBILITY" zone offers a theatrical experience of a future city where personal mobility is integrated into daily life. The "EMERGENCY & MOBILITY" zone showcases the use of mobility during disasters and rescue operations using autonomous driving technology through a show format.

In addition, the "PLAY & MOBILITY" zone offers entertainment experiences using drones and VR technology. The "FOOD & MOBILITY" zone provides a glimpse into the future of food and mobility, such as autonomous driving for food delivery and service robots.

Through these experiences, visitors can reaffirm the potential of mobility and heighten their anticipation for future city life.

The Future of the Japan Mobility Show: Creating a New Mobility Society

The new annual challenge marks a significant turning point for the Japan Mobility Show. By prioritizing business co-creation and future experiences, the show will evolve from a mere automotive exhibition into a platform for creating the future of the entire mobility society.

The world is currently facing a wave of significant changes surrounding mobility, including decarbonization, autonomous driving, and MaaS. The Japan Mobility Show is expected to play a crucial role in contributing to the solution of these challenges and realizing a sustainable and prosperous mobility society.

**The 2024 event will be an important first step towards that future.**