This is an AI translated post.
Can Threads Make a Comeback in Japan with Trending Features? - Expectations for Enhanced Search and Increased User Engagement -
- Writing language: Japanese
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Base country: Japan
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- Information Technology
0000-00-00 00:00:00
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Meta's text-sharing app, "Threads," has begun testing a "trending topics" feature in Japan as a new strategy. This can be seen as a crucial measure for Threads to regain its momentum after losing users and its initial popularity.
Threads' Current State: From Explosive Launch to Slowdown
Launched in July 2023, Threads leveraged its integration with Instagram, achieving a phenomenal start by surpassing 100 million users in just five days. However, this momentum didn't last, and the platform has seen a decline in users due to reported shortcomings in functionality and the difficulty in differentiating itself from X (formerly Twitter).
Trending Topics Feature: Capturing User Interest and Revitalizing the Platform
The trending topics feature, now in testing in Japan, displays popular topics on Threads in real-time. Users can quickly identify trending subjects that are currently attracting widespread interest.
This feature is expected to contribute to solving some of Threads' challenges.
Improved Discoverability
Previously, Threads only displayed posts from accounts a user followed. The trending topics feature increases opportunities to discover posts from unfollowed accounts and topics that may interest them.
Increased Engagement
Viewing trending topics is expected to stimulate conversations among users and lead to increased overall platform usage.
Evolution as an Information Gathering Tool
With access to real-time trending information, it has the potential to be used as a tool for learning about news and current events.
Threads' Future Outlook: ActivityPub Compatibility and Further Enhancements
Meta has announced that future developments for Threads include compatibility with the open social networking protocol, "ActivityPub." ActivityPub compatibility will enable interoperability with other platforms like Mastodon, significantly expanding the reach of Threads.
In addition to the trending topics feature, the addition of features such as keyword search and hashtag functionality is anticipated. The implementation of these features will make Threads a more user-friendly and attractive platform.
Will Threads Stage a Comeback?
The success of the trending topics feature will be key for Threads to regain users and revitalize its presence in the Japanese market. By proactively implementing user-requested features and improving usability, Threads needs to differentiate itself from X (formerly Twitter) and establish a unique position.
The future direction of Threads is attracting much attention.
