The hybrid-only car was launched into the automotive market 25 years ago. Toyota's Prius, the world's first mass-produced model, launched in 1997, is the pioneer and icon of hybrid cars. However, recently Prius has been losing popularity compared to other hybrid cars. As hybrid technology has become mainstream, Prius's unique advantages have diminished.

But in January 2023, the 5th generation full model change was released, bringing Prius back into the spotlight. It is not only seeing a surge in sales but is also attracting younger customers, capturing the hearts of car enthusiasts. What's the reason for its 3-fold increase in average monthly sales compared to the previous year? Let's examine the secrets behind its success step by step.

Firstly, the design change. The new 5th generation Prius boasts the sportiest and most sophisticated design among all previous models. Its height has been lowered by 40mm and its width increased by 20mm, giving it a low and sleek silhouette. It has moved away from the typical boxy design of hybrid vehicles and adopted a 5-door coupe shape. The front fascia features impressive hammerhead lamps that are unmatched, while the flowing lines on the sides of the car and the sleek rear taillamps all captivate attention.

Secondly, dynamic driving performance. Not just the design, but also the power performance has been significantly upgraded. A newly adopted 2.0L engine on par with mid-size cars, the 2.0L hybrid system boasts a maximum output of 196 horsepower. This is a 40% increase compared to the previous 1.8L model's 140 horsepower. Acceleration performance, as well as top speed, quietness, and steering stability, have all been elevated to a new level.

Furthermore, the addition of a plug-in hybrid model has made driving like an electric car possible. With a full charge, it can travel up to 87km solely on electric power, and its maximum output reaches 223 horsepower. The gasoline engine only operates when needed, resulting in outstanding fuel efficiency and quietness.

Thirdly, a reasonable price range. The 2.0L hybrid model's selling price is relatively affordable at around 3.2 million won. Considering the value of the newly installed high-quality interior and various advanced convenience features, it's an attractive purchase option.

The price competitiveness of the plug-in hybrid model is particularly noteworthy. When utilizing government subsidies, the plug-in model is actually about 200,000 won cheaper than the regular hybrid model. It boasts high driving performance for its price.

Fourthly, ease of use. The 2.0L hybrid model can be purchased directly without hesitation, and the affordable 1.8L model can be leased through the "Kinto" car lease service. This allows users to upgrade safety and convenience features, providing them with a personalized service.

In this way, the 5th generation Prius has brought about groundbreaking changes in terms of design, performance, and price. It also provides purchasing/leasing methods that enhance user convenience, satisfying a wide range of customer needs. Prius, a stark contrast to existing hybrid vehicles, has shaken off the preconceived notion of prioritizing the environment and fuel efficiency, attracting car enthusiasts and achieving unprecedented popularity.