This is an AI translated post.
The Revival of the MG Brand and the Launch of a New 3rd Generation Hybrid Model
- Writing language: Korean
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Base country: Japan
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Summarized by durumis AI
- MG, which has shed its past image as a low-cost brand and launched a 3rd generation model incorporating the latest technology, has released the new MG 3 in Japan at a competitive price.
- The new MG 3, redesigned from the platform and equipped with a full-fledged hybrid system, features a large touch monitor and a modern design.
- MG aims to expand its market share by offering a 7-year warranty and a low price, targeting annual sales of 10,000 units.
MG, once perceived as a budget car brand in the UK, is now undergoing a brand image makeover with the launch of its 3rd-generation model featuring cutting-edge technology. The new MG 3 has been priced competitively in Japan.
In Japan, MG sold over 4,000 units of the older MG 3 last year. The older MG 3, which was launched about 10 years ago, was known for its somewhat rough gasoline engine and unrefined driving performance, but it enjoyed considerable popularity in Japan as the most affordable car. The 7-year free warranty was also a major attraction.
In response, MG has launched the new 3rd-generation model, further enhancing its product capabilities. The new MG 3 is built on a new platform and features a full hybrid system instead of a mild hybrid. It comes equipped with a large touch monitor in the interior and a modern design.
MG claims that the new 3rd-generation model represents a significant upgrade. The model price has also been adjusted upwards, ranging from 2.69 million yen to 3.46 million yen. However, it remains cheaper than competing models such as the Renault Clio and Toyota Yaris.
With the production of Ford Fiesta, a popular budget hatchback model in the UK, coming to an end, MG is expected to fill the void. MG aims to capture a larger market share with its affordable pricing, targeting an annual sales volume of 10,000 units.
MG's design studio is located in London, and the European-spec bodywork is completed at the Birmingham Technical Center. Following the easing of COVID-19 travel restrictions, Chinese engineers have also been involved in the development of the new model in the UK.
