Global Companies' New Advertising Strategies Face Mixed Reactions from Creators and Consumers

Global companies like Apple and Samsung have recently garnered attention for their newly unveiled advertising strategies. However, these strategies have also sparked controversy, drawing criticism from some creators and consumers.

On May 7th, during their new product launch event, Apple released a concept video titled "Crush!" to highlight the multi-functionality of their new iPad Pro tablet. This video depicted creators' instruments, painting tools, cameras, and other products being destroyed by a massive press machine.

Apple explained that the video was intended to showcase the iPad Pro's diverse capabilities. However, some critics viewed it as "a misstep." Particularly for Apple, which considers creators a significant customer base, this advertisement was deemed inappropriate. Ultimately, on May 9th, Apple apologized, acknowledging that the video was indeed "inappropriate."

In contrast, Samsung Electronics countered Apple's aggressive advertising approach by posting a video on their official SNS account with the message, "Creativity cannot be crushed." This video showed a woman picking up a discarded guitar and playing it while referencing sheet music on a tablet.

Samsung's 'counterattack' advertisement has generated significant buzz in Japan. While some netizens have expressed their intention to boycott Samsung products, others have voiced their support for Samsung's advertising strategy.

These recent advertising strategies employed by global corporations have elicited mixed reactions from creators and consumers alike. It remains to be seen what advertising strategies companies will adopt in the future to capture the attention of their target audiences.