Seibu Ikebukuro Main Store to Undergo Major Renewal in Summer 2025 - Strengthening Brand Goods, Cosmetics, and Underground Food Sections

Sogo & Seibu (Tokyo, Toshima-ku) announced detailed plans for the reopening of its Nishi-Ikebukuro main store on June 10th. The store is scheduled to reopen in phases starting January 2025, with a grand opening planned for the summer of the same year.

The theme of the renewal is "Inclusion". Instead of separating sections for women and men, both categories will be displayed within the same store. The store aims to be a space where friends, couples, and families can enjoy shopping together, with unisex brands that can be chosen together by partners making their debut.

Three categories will be strengthened: "Luxury", "Cosmetics", and the "Basement Food Hall". "Luxury" will feature approximately 60 brands in a combined men's and women's shop. The sales floor area will be expanded to about 1.3 times its current size. "Cosmetics" will feature approximately 60 domestic and international brands. The sales floor area will expand to about 1.7 times its current size. Additionally, the "Basement Food Hall" is slated to feature approximately 180 stores, including new brands. The total number of stores is expected to be around 380. The scheduled opening dates for each floor are as follows: B1F-2F (Basement Food Hall) and 3F (Cosmetics) in January 2025, 1F-2F and 4F-6F (Perfumes, Jewelry, Watches, Luxury) in Spring 2025, and 7F-8F (Fashion, Sundries, Special Events, Art Gallery) in Summer/Autumn 2025.

Sogo & Seibu plans to roll out the concept of the Nishi-Ikebukuro main store to other stores, including the Sogo Yokohama store and the Sogo Hiroshima store.

The Nishi-Ikebukuro main store is undergoing this renewal under the slogan "A new department store" as part of a business strategy restructuring that includes welcoming new shareholders.

The core of the renewal is "Inclusion." Departing from the traditional department store format of separate sections for women and men, the store will create an open space where friends, couples, and families can enjoy shopping together. Furthermore, it aims to showcase a diverse range of world-class brand shops, with luxurious interiors and designs to create "a new face for Ikebukuro."

The entire building and each floor after the renovation will adopt "Maison" (French for house/building) as the architectural design concept. The space will be built around three elements: "Class," "Sophistication," and "Art," befitting the experience of encountering high quality.

Merchandising (MD) will also be strengthened, centered around "Luxury," "Cosmetics," and the "Basement Food Hall," which have recently garnered the most customer support. "Luxury" will bring together approximately 60 of the world's leading brands in a combined men's and women's shop (sales floor area will be expanded to approximately 1.3 times its current size). "Cosmetics" will showcase approximately 60 domestic and international brands, including unisex brands that can be chosen together by partners (sales floor area will be expanded to approximately 1.7 times its current size). The "Basement Food Hall," which can be considered the face of the department store, will concentrate the powerful content of the Nishi-Ikebukuro main store, with plans to introduce approximately 180 shops, including new brands. Sogo & Seibu also intends to further strengthen its strength of the credit purchase function for VIP customers.

Ikebukuro boasts a world-class market with a terminal station that ranks third in the world for passenger volume. As a commercial facility that supports Ikebukuro, the main store will enhance its status by providing maximum customer satisfaction in terms of scale and content. By continuing to evolve as an international city of art and culture, we aim to serve as a vibrant gateway to Toshima-ku, attracting a large number of visitors.

The era demands that department stores evolve to meet the diversification of lifestyles. While maintaining the exceptional service that department stores traditionally offer, we hope you will look forward to the "new" Nishi-Ikebukuro main store, which provides new value aligned with customer needs.

Furthermore, Sogo & Seibu plans to roll out the concept of this Nishi-Ikebukuro main store to other stores, including the Sogo Yokohama store and the Sogo Hiroshima store. We hope you will look forward to the newly reborn "Sogo & Seibu" embarking on a new chapter in its history.