The Key to Reviving Japan as a Tourism Nation? The Future and Challenges of Unattended Vacation Rental Management

Japan saw a record-high 31.88 million foreign tourists in 2019, marking a significant leap as a tourism-oriented nation. However, the number plummeted after 2020 due to the impact of the novel coronavirus. Despite this, signs of recovery are emerging in 2024, raising expectations for a new record high.

However, the increase in tourists has also highlighted challenges such as a shortage of accommodations and a labor shortage. One solution gaining attention is minpaku (private lodging). In particular, gaining recent attention are unmanned minpaku management systemslike "StayX" provided by matsuri technologies.

Challenges Solved by the Unmanned Minpaku Management System "StayX"

matsuri technologies, which received investment from Japan Post Capital, achieves unmanned property management through "StayX." This significantly contributes to reducing labor shortagesandoperating costs, major challenges in conventional minpaku operations.

Specifically, "StayX" achieves efficient minpaku operation by providing the following functions:

* Automated key handover through integration with smart locks

* Online communication tools for guests 

* Cleaning management through collaboration with cleaning companies

* Integration with reservation management systems

These functions enable minpaku operators to manage properties remotely, significantly reducing the time spent securing personnel and handling on-site matters.

Minpaku as a Catalyst in the Era of Declining Population

Yoshida, CEO of matsuri technologies, emphasizes the importance of attracting inbound tourists as a catalyst in the era of declining population. Minpaku holds the potential to not only alleviate the shortage of accommodations but also contribute to the revitalization of local economies.

Inbound tourists spend money in the local area by utilizing not only accommodations but also local restaurants and tourist facilities. Furthermore, interacting with local residents through minpaku allows for a deeper understanding of the region's culture and attractions.

Driven by the Evolution of Travel Tech

The evolution of travel techis driving the spread of minpaku. Online reservation platforms and services for affluent travelers, such as those offered by companies like KKday and GOYOH, improve the convenience for inbound tourists and contribute to attracting new tourist segments.

Furthermore, according to a survey by Yano Research Institute, the CtoC market is expanding, with major platforms such as Mercari and Airbnb leading the market. This indicates that CtoC businesses, including minpaku, are widely accepted by consumers.

The Challenge of Coexistence with Regulations and Society

The spread of minpaku also faces challenges such as regulations and coexistence with local communities. In Japan, the "Residential Lodging Business Act (New Minpaku Law)" sets rules for minpaku operation, but challenges remain regarding permission procedures and safety management.

In some areas, noise and garbage problems have caused friction with local residents due to incidents involving minpaku users.

Towards a Sustainable Minpaku Model

For minpaku to become a catalyst for the revival of Japan as a tourism-oriented nation, it is necessary to solve these challenges and develop in a sustainable manner.

Specifically, the following initiatives are important:

* Regulatory improvement and simplification

* Strengthening of safety management systems

* Promoting communication with local residents

* Promoting etiquette awareness campaigns

Through these initiatives, deepening understanding of minpaku and achieving coexistence with local communities will lead to the sound development of the minpaku market.

Unmanned management systemsandtravel techevolution significantly contribute to the efficiency and convenience of minpaku operation. The potential for economic effectsandregional revitalizationresulting from an increase in inbound tourists is one of the attractions of minpaku.

However, at the same time, challenges such as compliance with regulationsandcoexistence with local communitiesexist. Solving these challenges and developing minpaku sustainably will be a key to reviving Japan as a tourism-oriented nation and overcoming the era of declining population.